Fourth Time Lucky At Pablo

Pablo opened its door in Thailand on 27 Oct 2016, and I have been waiting patiently for the hype to die down. So, is it really “the most famous cheese tart from Japan?” Asking two Japanese friends who were in town last month, no, they are not aware of this brand. Perhaps because my friends are from Hokkaido and Tokyo, and Pablo is more of an Osaka-thing … I’ve got no idea, but I can only guess so …

Altogether, there were 4 visits for the elusive cheese tarts, whenever I happened to be at the Siam vicinity.

Calm before the storm
Calm before the storm

Pablo Take 1. Oct 21. Early birds get no cheese tart, for they are still not opened for business yet.

Long, long queue
Long, long queue

Pablo Take 2. Dec 2, 4.30pm. Long, loooong queue, too long for my ‘queue-threshold.’

Pablo's menu
Pablo’s menu
Pablo Mini indicated as sold out
Pablo Mini indicated as sold out
Also sold out
Pablo Classic Cheese Frute – Also sold out

But at least, I got a ‘whiff’ of the menu.

No luck, again ...
No luck, again …

Pablo Take 3. Dec 15, 5.30pm. No queue, but Pablo Mini is already sold out. Boo hoo hooo

Yay! It's my day!
Yay! It’s my day!

Pablo Take 4. Dec 23, 1pm. I got it, got it … short queue and the Pablo Mini is still available!

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Preparing the cheese mixture
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Pouring in the cheese …
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Covered the cheese tart with egg yolk before baking

While queuing, I watched the staff in action. Lucky folks …I want their cheesy job!

I
6 pieces per customer

I queued up without knowing that there’s a purchase limit. At cashier, I was told that each customer is only allowed to purchase up to 6 pieces. So yes, I queued twice …

6 pieces box

First queue: Queued for around 10 minutes. I bought six pieces of Pablo Mini for bf’s office, and lucky-me was permitted to get all 6 pieces of Original flavor! Sometimes, my half-baked Thai language works to my advantage … Thai staff sometimes choose to just give in, instead of trying to get me to comprehend that it has to be mixed flavors between Original and Matcha.

Btw, PABLO Mini is bite size (6.5 cm width), and is covered with egg yolk before baking to golden brown perfection. Original variant costs 75 baht vs 185 yen = 57 baht In Japan, and the matcha one costs 90 baht vs 213 yen = 65 baht In Japan.

Cheese Soft Serve Ice Cream (90 baht)
Cheese Soft Serve Ice Cream (90 baht)
Heart their dining area
Heart their dining area

And I decided to try their Cheese Soft Serve  Ice Cream (90 baht). There is a dine-in area, perfect for that little break.

Long queue has formed
Long queue had formed

By the time I finished my ice cream, a long queue had formed around 2pm. Dang!

Ori
Ori
Matcha
Matcha

Second queue: Queued for around 20 minutes for two pieces of mini cheese tarts for bf and me.

Cute Pablo gesture
Cute Pablo gesture

It was good that I didn’t have any inklings of the cute PABLO gesture prior to my visit. Very cute action, and they say “Have a nice day” after the PABLO gesture.

So …  the million dollar question: is it worth the queue?

I have not tried the original ones in Japan; can’t comment on authenticity
Now that I have tried almost all the cheese tart brands, I must say that there are only 2 brands really worth queuing for:

Bake Cheese Tart
Bake Cheese Tart

BAKE, if you like thick-cheesy-cheese kind of texture.

Eaten within the first hour after purchase
Pablo Mini eaten within the first hour after purchase
.. and after 6 hours
.. and after 6 hours

Pablo, if you are into cheese, but not a cheese fanatic. People described it as more pudding-ish kind of texture.

I actually enjoyed Pablo’s Cheese Soft Serve Ice Cream more than the tart itself. Savory ice cream rocks my socks! Cheese in ice cream, genius!

I despise queuing for food, unless if it’s for something really awesome. But sometimes, there are exceptions. And oh boy, ain’t am I glad that I made an exception for Pablo Thailand.

Motorsai rab jang on duty
Motorsai rab jang on duty

And if you really want to try it, but do not want to queue … you can always hire runner, or motorsai rab jang!

Update Apr 2017:

On a weekday 4pm, there ain’t any queue. But the mini original tart is sold out, although other variants such as matcha, chocolate are still available.

Regular Cheese Tart

I bought a Regular Cheese Tart (415 baht), and cut a slice for a friend to try at their cafe. Not impressed. I brought the remaining tart home, and bf wasn’t impressed neither. Staff advised that the tart can be kept up to 3 days in fridge.

Pablo Frute Cheese Tart

I also tried their Frute Cheese Tart (150 baht), and I think the drink is too OTT. Once is enough for me.

 

Pablo – Siam Paragon
Ground Floor, Siam Paragon, 991/1 Rama 1 Rd., Bangkok (same area as Ben & Jerry’s, Au Bon Pain)
Tel: 063-171-4292
Website: http://pablothailand.com/
Facebook: https://www.facebook.com/PABLOCheesetartThailand/

Writer

Travel opens up a whole new world, which is cliche but true. I am a strong advocate for independent and solo travel. I was born and raised in Kuala Lumpur, Malaysia but now live in Bangkok, Thailand, resulted from a chance encounter in 2009 with my why-are-you-Thai bf. I am now split between two countries. One country for my bf, another for the family, for the occasional weekend together.