Bf brought home a pack of goodie one evening.
It’s the CP Le Pan banana flavour custard cake, in a box of 4. Finally, it’s available in a box set, which comes in handy as a souvenir.
But hey, it’s same-same but different.
#1 – longer expiry date: 11 days vs their usual 5 days shelf life
#2 – more expensive – 59 baht, i.e 14.75 baht each vs their usual 12 baht
So, I did what a media planner usually does. Investigate and research.
#3 – banana premiums. Bf pointed at the banana premiums, and said “perhaps that’s why it’s more expensive?” Marketing 101: Premiums require no additional payment over the cost of the product. And anyway, who’ll pay 20% more for this?
So the answer is …#4 the type of banana used – Gros Michel, which I’ve never heard of in my life.
Pisang ambon in Malay, กล้วยหอมทอง Kluai Hom Thong (Golden banana) in Thai . Supposedly a Grade A banana. Read BBC article here, about the elusive Gros Michel banana. A real Gros Michel is also said to have more flavour and aroma than a Cavendish banana, also the skin is thicker & tougher and more resistant to bruising. Creamy, sweeter, and tastier, hence the premium pricing.
It was reported in Bangkok Post here, that Japanese and mainland Chinese are a big fan of the fruit.
In the same article, it was also mentioned thay CP is also sponsoring local farmers to grow kluai hom thong. If you want to taste the banana itself, CP is also selling the kluai hom thong bananas at their 7-Eleven stores!
Now this makes lots of sense … When there is a demand, there will always be supply to meet it. The banana itself, and also the new Gros Michel banana flavour custard cake will cater to the Chinese market. As we all know, mainland Chinese is such an important market segment, and I am sure they will bite this product.
A product launch, is not just a product launch. Thank you CP for yet another marketing lesson.
So … does it tastes nicer than the usual banana custard cake from CP Le Pan? Even though I have written few blog posts on the banana custard cake, I am not a huge fan myself. But my family and friends like these little snacks. These posts also reached out to many others who searched for info about this product. And I have admitted many times, that I am not a foodie expert. In my humble opinions, the cake itself is thicker, and perhaps there are more custard fillings … taste-wise, tasted more or less the same to me.